8 easy steps and LinkedIn can be used to your advantage to market or promote your business or site. For those who dont know what LinkedIn is please read more about LinkedIn here. For those who know, allow me to continue. This tip is going to help even more if you have a good network on LinkedIn. Even if you dont have there is still advantage to read this. Little known fact about LinkedIn are its public profile pages. The profile you put in can be publicly viewed(you can choose what to share in your public profile). Now there are couple of places that can be used in your public profile page that are not only visible to all your friends but also to search engines - Google, Yahoo, MSN and others. Before you start reading what to do take a look at my profile by clicking the button
Its a publicly available profile which tells about me . You will notice 3 things out there,
1) In my summary of experience and goals I have extensively used the keywords i want to get targetted on for my products. As i am writting this article they are for three products we are currently buidling -
(i) CarDekho.com - Get New Car prices, pictures, reviews and dealers in India
(ii) MyJewelryDeals.com - Indian Sterling Silver Jewelry - Lowest Price, Fine Quality
(iii) RarePredictions.com - Indian Astrology - Plan Your Future
2) You can't see out there in what i am doing section but i mention the names of the sites i am working on. If you were my connection on LinkedIn you would have definetely seen it. Now this appears as the first thing for anyone looking at your profile when seeing it in LinkedIn. Gets you a visiblity at an eye glance of the reader of the sites/business you are doing, and the reader may give you a direct visit by seeing the domain name out there standing.
3) In websites section you will see the sites i am currently working on, kinda promoting my sites with very relevant text out there(its not MyWebsite, MyBlog, MyCompany that you usually see on most LinkedIn profiles).

Now this is a public page and is crawled by search engines and also seen by people who view my profile - This gets me hits - it actually does :) Remember there is no link juice here (ie no search engine bonus for a webpage linking to you) as the link is not direct it goes to LinkedIn when you click the link and from there redirection happens. But still a neat way to have a page that contains your keywords as well profile that many would watch. Advantage at both Search Engine and LinkedIn community network end.

Here are the 7 easy and quick steps you need to take to accomplish all of the above :-
1) Login to LinkedIn and Click the profile + sign on left navigation bar
2) Click Edit My Profile in options that appear
3) In the edit view see the edit below Location in which you specify what you are currently working on. Fill in here your domains/business you are trying to build - and thats ofcourse the truth as you are actually doing that by doing this activity ;)
4) Scroll down and see the Summary section. This area is to tell about your experience and goals. Press edit and get the content in place that has all the keywords in place for the product you are gaining exprience in and which you are promoting/marketing. Be truthful of what you write, this is not a fake profile its your actual profile.
5) Towards the very bottom you will find the section "Additional Information" - Here you can add websites. Now here you need to be careful dont choose the standard options of MyWebsite or My Company, just choose "Others" - The advantage of choosing others is that you can now not only give an URL you can also give your link title string. Go ahead choose the juicy keywords you want to use when giving the link that best describes your site. Remember you dont get a direct link from here its a redirected link so no bonus for the link given by search engines.
6) Now make your profile settings public by clicking the Edit on the section(in centre) where you see "Public Profile setting: FULL VIEW" Make the things you entered in previous steps public - I would recomend make everything public.
7) Invite Friends - Now that you have got your profile setup go use their Imported Contacts in Contacts to invite friends from your mail account gmail, hotmail, yahoo etc.

With these 7 Easy Steps to market your Business or Site on LinkedIn you have got a public webpage that is crawlable by search engines and you get exposure of the LinkedIn community as well !