SEO tips for Inbound, Outbound and Internal Links
1. Anchor text of inbound links :
As discussed in the Keywords section , this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it can still help.
For eg. in this new cars in India site you can see that one of the targeted keyword Maruti Alto is given as a link.
2. Getting Links from sites of similar nature :
If you are getting links from analogous websites that actually results up to be extremely useful. It generally points that the "competition" is voting for you and you are hot within your topical community.
3. Origin of inbound links :
Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with a higher Google PageRank are considered reputable.
4. Number of backlinks :
Generally the more, the better. But the reputation of the sites that link to you is often more important than their number. Also important is the backlink's anchor text. Is there a keyword in it? How old are they?, etc.
5. Links from .edu and .gov sites :
These links are precious because .edu and .gov sites are more reputable than .com, .info and other domains. Even more these type of links are really hard to obtain.
6. Anchor text of internal links :
This also matters, though not as much as the anchor text of inbound links.
7. Around-the-anchor text :
The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link -- i.e. is the link artificial or does it naturally flow in the text.
for eg. in this new cars in India site you can see some text as "Find new car dealers in your city for all new cars" where text around the link indicates the relevance of the link.
8. Links from directories :
Rather it mainly counts on which directories. Getting listed in directories like Yahoo!, DMOZ and similar directories can be a major kick for your ranking but having huge number of links from other directories is useless and it can even be considered as link spamming.
9. Number of outgoing links on the page that links to you :
The fewer, the better for you. This is because your link looks more important.
10. Age of inbound links :
The older, the better. Getting many new links in a short time can sometimes suggest that one is purchasing or buying them.
11. Named anchors :
These are functional for internal navigation but are also useful for SEO since you emphasize over that a specific page, paragraph or text is eminent. Named anchors might look like this: new cars where #newcars is the named anchor.
12. IP address of inbound links :
Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, MSN and Yahoo! may tend to discard links from the same IPs or IP classes. It is always better to get links from different IPs.
13. Inbound links from link farms and other suspicious sites :
This should not affect you one way or another, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you typically don't get penalized when such sites link to you because this is not your fault. Be careful though of suspicious sites and check their PageRank.
14. Excessive linking and link spamming :
It is generally bad for your rankings, when you have many links to/from the same sites (even if it is not a cross-linking scheme or links to bad neighbors). It can often suggest link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.
15. Too many outgoing links :
Google usually does not like pages that consists mainly of links and little to no content. It's generally best to keep them under 80-120 per page. Having a significant number of outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.
16. Outbound links to link farms and other suspicious sites :
As per inbound links from other suspicious sites, outbound links to bad neighbours can pull you down. You must periodically review the status of any website you link to because sometimes good sites become bad neighbors and vice versa.
17. Cross-linking :
Cross-linking happens when site1 links to site2, site2 links to site3, and site3 links back to site1. This is the simplest example but more complex schemes are possible. Cross-linking seems as masked reciprocal link trading which is generally penalized.
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