Trifecta - SEOmoz's Latest Comparison & Analysis Tool

Since years, SEOmoz's , Search Engine Optimization Metric, Page Strength Tool has been one of the important features. Collecting data from sources around the web, aggregating it, measures out and used to give scores to a page based on its relative popularity and importance. But, it's always had one huge flaw - not everything on the web is a page.

Goodbye now!!


People brainstormed a method to fix this by evaluating pages, websites and blogs using separate strategies that fetch data appropriate to each type.

New Trifecta Tool


Trifecta's pageview is very simple with just 2-step process. We are required to enter our URL and select what kind of report we want to run. Be aware that choosing page strength for a domain or blog strength for a non-blog will give some strange results AND that it's very important to choose the canonicalization of the URL correctly (www vs. non-www). After few minutes you'll be taken to a report dashboard with 5 tabs (4 tabs for page strength):

The dashboard gives you an explanation for your score, where on the strength scale your URL falls, and gives links to the other sections of the report.


From here, I like to look at the "data calculation" tab, depicting each scoring factor.The blue bar below the factor will also show you what percentage of that factor's score your data point represents. In the example below, you can see that 75,600 domain mentions at Google gives me a score of 55% on that factor.


At the bottom of the homepage and in the "run another report" tab lets you choose your page/blog/domain and up to 4 others at once:


Trifecta will then run the chosen report type on all of the URLs entered and give you back a comparison scoring chart illustrating how well you stack up to the competition:

Trifecta Comparison Scores

It also gives comparison on the individual scoring factors as well :

Comparison of Individual Scoring Factors

All in all, this is one of SEOmoz's most accurate and valuable tools to date. For various pages and domains, the score can help illustrate the gap between popularity and importance. It's both useful and convenient to have all of this information quickly collected in a single place.

While Trifecta's data certainly isn't the only thing I'd consider getting links from a page or seeing how my blog compared to others, the quick access to so much information and its accuracy in scores makes this a must-have.



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