What is Alexa and Alexa Rank?

Alexa is a website that provides information on traffic levels for any website and the amount of users who have visited a website with the Alexa toolbar installed gives the measure for Alexa ranking.

The schema of Alexa ranking is based on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed.

This traffic rank is based on three months of aggregated historical data that is gathered from millions of Alexa Toolbar users. This ranking is a combined measure of page views and visitors. A lower Alexa number means a greater level of traffic. Alexa simply provides a rough snapshot of what is going on and does not mean that much by itself.

Alexa is a very powerful tool used to rank web site traffic. Can help you know how your website traffic stands up in comparison to all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.

Remember: "A lower Alexa rank number relates the more heavily visited the site.".
Some examples are:

google.com (rank 2); Yahoo.com (rank 1).

At present,
* Alexa’s traffic ranking for new cars in india is 89,461.
* Alexa’s traffic ranking for silver jewelry is 144,877.
* Alexa’s traffic ranking for pospaid mobile plans in india is 182,902.


These rankings are generally consistent with the amount of traffic they have.

Problems with the Alexa Rank

The main problem with Alexa ranking is that it is heavily biased towards websites which have a large webmaster or web savvy audiences because of the fact that they are much more likely to have installed the Alexa toolbar than the websites whose visitors are unaware of Alexa. This makes Alexa a vastly inaccurate method of measuring a website’s reach, traffic and potential.


However, if you really want to increase your Alexa rank, watch this space for the next post where I shall explain the methods to get started with Alexa and give you some handy tips and strategies that can be used to increase your Alexa Rank dramatically in the short and long run.