Alexa Ranks
Alexa is a website that provides information on traffic levels for any website and the amount of users who have visited a website with the Alexa toolbar installed gives the measure for Alexa ranking.
The schema of Alexa ranking is based on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed.
This traffic rank is based on three months of aggregated historical data that is gathered from millions of Alexa Toolbar users. This ranking is a combined measure of page views and visitors. A lower Alexa number means a greater level of traffic. Alexa simply provides a rough snapshot of what is going on and does not mean that much by itself.
Alexa is a very powerful tool used to rank web site traffic. Can help you know how your website traffic stands up in comparison to all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.
Remember: "A lower Alexa rank number relates the more heavily visited the site.".
Some examples are:
google.com (rank 2); Yahoo.com (rank 1).
At present,
* Alexa’s traffic ranking for new cars in india is 89,461.
* Alexa’s traffic ranking for silver jewelry is 144,877.
* Alexa’s traffic ranking for pospaid mobile plans in india is 182,902.
These rankings are generally consistent with the amount of traffic they have.
Problems with the Alexa Rank
The main problem with Alexa ranking is that it is heavily biased towards websites which have a large webmaster or web savvy audiences because of the fact that they are much more likely to have installed the Alexa toolbar than the websites whose visitors are unaware of Alexa. This makes Alexa a vastly inaccurate method of measuring a website’s reach, traffic and potential.
However, if you really want to increase your Alexa rank, watch this space for the next post where I shall explain the methods to get started with Alexa and give you some handy tips and strategies that can be used to increase your Alexa Rank dramatically in the short and long run.
2 comments:
Alexa calls itself a web information company. No introduction is required to be given about Alexa. Alexa is one of the most prolific search engines more so in the use as against the rest of the world. There are rife speculations on and off that Alexa is a spy ware. The Alexa toolbar is often regarded as a spy ware by many vendors. However, the antivirus company Symantec describes the toolbar as a trackware. Antivirus company McAfee also assigns a danger to the Alexa toolbar. The tests conducted by the former on the Alexa toolbar showed downloads that are thought to be spyware, adware, or other unwanted programs. Apart from McAfee, that has marked Alexa toolbar as Adware-Alexa, a “Potentially Unwanted Program” even other antivirus vendors have done the same.
Firstly, in Snapshot one can compare only three sites. Secondly, sites with less that 10000 uniques are excluded and thirdly, this is available only for the US audience. These three limitations still keep Google the favorite followed by Alexa.
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