When talking on SEO tips , it is said don’t use ‘click here’ for SEO, but we also know conversion rates increase when visitors are instructed to ‘click here’, ‘read more’, ‘buy now’ and so on.

How can good user experience and SEO coexist? As such both of these are parallely important to the success of any website, but at times they seem at odds with each other. The solution is very simple, if not well known. Use the “nofollow” tag on the ‘click here’ links and make sure you also have a descriptive link with keyword-rich text available as well.

While the “nofollow” tag was originally set up as a spam fighter, it can be used with surgical precision to increase conversions, without hurting your SEO campaign. It helps because it will tell the search engines not to count or follow the link with the nofollow attribute. This means the keyword-rich link, without the nofollow, will be followed, helping the destination page’s link popularity.

How do you use nofollow?

Normal link:
<a href="http://www.site.com/page.html">Click Here</a>

Adding the nofollow attribute:
<a href="http://www.site.com/page.html" rel=”nofollow”>Click Here</a>

Using it on your site might look like this:
Click here for your Horoscope.
Click here to read more on Fiat Linea.


The HTML code would look like this:
<a href="http://www.site.com/page.html" rel=”nofollow”>Click here</a> for your
<a href="http://www.site.com/page.html">Horoscope</a>.

Finally, SEO and Site Usability living in perfect harmony, until we start talking about graphics vs. text. ;-)