Landing Page Analysis includes the Marketing Effectiveness of the given landing page.
The given article gives 10 Tips on the Marketing Analysis for the Landing Page as :

1. Have you prominently displayed all available ways the visitor can contact you?

Contact Options :: Make it easy for prospects to contact you via phone, email and chat with any questions or concerns they may have.
Also, some visitors may have a mistrust of forms and feel more comfortable providing information in a phone call.


2. Is the company's unique selling proposition (USP) clearly communicated?

Unique Selling Proposition:: You need to articulate 3 things:
First, you must clearly state the benefits the prospect receives from doing business with you.
Second, the benefit needs to be unique from your competition.
Finally, the proposition needs to be strong enough to motivate the visitor.


3. Does the copy focus more on selling the benefits versus the features of the product or service?

Benefit Driven Copy :: Benefits are more usually tied to emotions rather than facts.
Focus more on how the prospect will feel after buying your product or service and somewhat less on what and how your product or service works.


4. Does the copy focus on the visitor ("you"), and not company ("we")?

What's In It For Me? ::Your copy should be singularly focused on the visitor and the benefits they'll receive from your product or service.
Refrain from proclaiming your company as being the best in the industry or being committed to customer service.
These are meaningless statements that will destroy credibility.


5. Are you comfortable that your usage of any attention-attracting features such as animations, video and audio do not distract the visitor from your main selling points?

Minimize Distractions :: All video and audio should only play upon user action.
Conversion will tend to decrease by automatically playing these types of rich media upon page loading.


6. Do you have an image that either shows your product/service in use, or depicts what the visitor will receive or how they'll feel?

Primary Image :: An image creates an anchor point for your visitor's eyes and usually will grab their attention before your copy.
Captions underneath images are also very powerful and should help sell the benefits of your offer.


7. Does the image help draw the visitor's eyes onto the key selling part of the page?

Image Direction ::People's eyes tend to follow a path similar to the main direction of your subject in your image.
Have the images focus their attention toward the inside of your page.


8. Is the page focused around one clear objective?

Focus on One Objective::Maybe you may want the visitor to purchase a product from you and sign up for your newsletter.
Focus your message on the objective of primary importance and save the promotion of the other objective for the thank-you page.
Promoting both objectives on one page may dilute your efforts.


9. Are guarantee, privacy policy, and/or return policy prominently displayed?

Privacy Policy::Many times including a statement such as, "We value your privacy and will not sell your information to a 3rd party" is just as powerful, if not more so, than including a link to your privacy policy.
Usually, prospects aren't interested in reading your privacy policy; they're just looking for reassurance that you'll use their information responsibly.


10. Is the company's logo placed in the upper left hand corner of the page and not overbearing?

Logo Placement::Upper left hand logo placement is the standard.
Any other placement may be just enough to throw your visitor off-track and decrease conversion.

For e.g. - You can visit cars in india and find all applicable points are covered with the webpage design.

Upcoming Related Reads on Landing Page Analysis:
- Offer Clarity
- Readability of Copy
- Engagement with Visitor