Landing Page Analysis must also Offer Clarity to viewers. Some points are covered out here to ensure your webpage Offer Clarity as :

1. Is there a strong, compelling incentive for the prospect to take action?

Provide a Compelling Incentive::The offer should have a specific incentive to motivate the prospect, such as a free premium or service or other valuable consideration that might otherwise not be available free of charge or during another time period.


2. Is the offer clearly explained?

Explain Your Offer Clearly::Be sure to articulate the details of the offer including answers to when, how and what the prospect is entitled to in a clear manner.


3. Is the main call-to-action above the fold?

Cal-To-Action Placement::Studies have shown that when the prospect must scroll down to reach the main call-to-action, conversion drops.


4. If there is copy below the fold, do you repeat the call-to-action in a prominent place below the fold?

Repeating Your Call-To-Action::If your call-to-action is above the fold, yet your copy continues on below the fold, you'll want to repeat the call-to-action also below the fold so your prospect remembers the objective of their visit.
Don't necessarily rely on them to scroll back to the top of your page.



5. Is there a sense of urgency in the offer compelling the prospect to act now?

Sense of Urgency::To increase the likelihood of conversion, you should stress the prospect needs to act now.
This can be accomplished by simply adding the word "now" or "today" to your call-to-action.
Check out how the offer on Get Discount on Tata Nano stress the prospect needs to act now.

6. Is there only one product or service featured on the page?

Limiting Offers::Too many promotional offers on the page may dilute the primary purpose of the page and may make the prospect have to work too hard on a decision.
Most prospects are looking for your guidance and a quick easy solution.
Highest conversion rates typically result from individually targeted pages featuring 1 product tied to the keyword phrase.
If the keyword phrase is not specific, try to arrange the most relevant products in order of either relevancy or popularity.

Related Reads on Landing Page Analysis:
- 10 Tips Marketing Effectiveness
- Readability of Copy
- Engagement with Visitor