Readability of Copy relates to one of the attribute for Landing Page Analysis. Here are some points to be considered for Readability of copy for a landing page :

1. Is the information displayed in a summary format using short paragraphs or bulleted text for quick absorption?

Information Display :: By summarizing your key selling points, you give the visitor a quick and easy way to understand your unique selling proposition.
Remember that most visitors are expecting to find a solution on your page within a couple seconds.
Forcing them to read lengthy copy may suppress your conversion rate.
Generally, try not to exceed 4 to 5 lines of copy in each paragraph.


2. Does the prospect have the ability to easily drill down to gather more detailed information without leaving the page?

Providing Detail Information :: Visitors are looking for information provided in a summary format with the ability to easily drill down for more details.
Using AJAX scripts, you can allow the visitor to pull up the detailed information without leaving the landing page.
A Beautiful example depicting detailed information at drill down can be viewed for Read Review on Maruti A-Star.


3. Is there a moderate use of white space to aid in the readability of the page?

White Space :: White space makes it much easier for eyes to read the content and helps group your content into meaningful chunks.
Be cautious though of any white space at the bottom of the fold, which might erroneously imply to the reader that they are at the end of the page.


4. Are the lengths of your lines of copy narrow to promote easier reading?

Line Lengths :: Your lines should not exceed approximately 60 characters wide.


5. Are you using black text on plain white or high contrast backgrounds and easy-to-read web fonts in your copy?

Choice of Font Colors :: Indisputably, every study has shown best readability with dark text on light backgrounds.
White text on black may look cool and high-tech, but it may reduce your conversion rate.
The three most popular and easy to read fonts are Verdana, Arial, and Trebuchet.
Font sizes for your copy should be between 10 and 12 point face.


6. Are you using bold text, exclamation points & colors sparingly, for emphasis only?

Attracting the Reader :: Carefully select what headlines or page elements you want your visitor to see first and test the use of different colors and fonts sizes.
Remember to use this discriminatively, though.
If too many elements are vying for attention, they lose the power of attracting the reader.


7. Are you using underlined text for links only?

Underlining Your Text :: Underlined text looks like a link and will confuse the reader if you're using the underline to highlight the copy.


8. Are you using no more than 3 columns on the page?

Limiting number of Columns :: Generally, the fewer the columns used, the higher the conversion rate.


9. Is your copy left justified?

Copy Justification :: People are most used to reading left justified text.
Headings can be center justified.

Related Reads on Landing Page Analysis:
- 10 Tips Marketing Effectiveness
- Offer Clarity
- Engagement with Visitor